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THE CHALLENGE: Faced up with increased market consolidation, PatientPoint wanted to reclaim its distinctiveness in the point of care market

THE SOLUTION: We conducted a deep dive into the world of physicians, patients, pharmaceutical companies and point of care to understand the unique dynamics at work. We identified the importance of trust, results and a better experience which allowed us to develop a new positioning, messaging and tagline for Patient Point. This brand strategy became the north start to inform a website redesign, new sales materials and new product development.