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Growth comes from re-imagining a brand or a category.

We are a growth agency that helps disruptors - big and small - re-imagine their business through forward-looking insight, branding and innovation solutions.

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Home


Growth comes from re-imagining a brand or a category.

We are a growth agency that helps disruptors - big and small - re-imagine their business through forward-looking insight, branding and innovation solutions.

About


About


About

What we believe

Size is no longer a guarantee of success or an impediment to growth.

The winners will be those that have the vision and the willingness to challenge their category.

Creatively shifting category paradigms through a forward-looking lens is essential to unlock growth. 

Why we are different

We recognize that different growth levers need to be activated at different stages of growth (creation, acceleration, scale) and we adjust our process and scope accordingly.

Because we actively maintain a balance between our Fortune 500 and smaller clients, we are best positioned to help smaller players get ready for their next stage of growth and large companies act as nimble disruptors. 

Not only do we invest our time in our clients' challenges, we at times invest our funds in their business.
 

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Services


Services


Services

 
 Insight / Foresight / Analytics

Insights/Foresight

  • qualitative research (online and live in traditional and non traditional venues)
  • quantitative research (consultation, management and analysis)
  • foresight analysis

Branding

  • brand strategy (positioning, brand architecture)
  • naming and messaging
  • packaging design / brand identity system

Innovation

  • growth opportunity / platform identification
  • co-creation / concept development
  • innovation roadmap / pipeline development
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Work


Work


Work

 
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Key Team Members


Key Team Members


Key Team Members

 Eric

Eric Zeitoun

Managing Director & Co-founder

Eric has over twenty years of experience advising clients across B2B and B2C sectors in the development of their business, innovation and marketing strategies.

Prior to co-founding Black Bamboo, he started the global innovation practice of branding firm Dragon Rouge after developing the agency’s North American banding business.

Before Dragon Rouge, Eric held business and marketing strategy roles both on the corporate side (Sara Lee) and at various consultancies (Interbrand, Lippincott and LEK).

Born in Paris, he has lived in NY for almost 20 years. But you will more likely find him roaming the remote regions of Uzbekistan or tracking down the latest sushi counter in Tokyo.

 
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Ruth Kreiger

Managing Director & Co-founder

Ruth has over 30 years of experience in the field of strategic insight and foresight with a focus on brand strategy, product innovation, channel dynamics and creative research.

Prior to co-founding Black Bamboo, she acquired a qualitative research firm, JSC Consumer Insights, which has been delivering strategic insights since 1997. 

Before her entrepreneurial career, Ruth worked in the strategic planning department of Ogilvy & Mather Partners and Grey Advertising, as well as at a quantitative research firm, Stockton, Ott and Bortner.

Born in Chicago, she fancies herself a New Yorker unless she’s watching the Cubs. She loves puzzles of any kind, traveling and working for her favorite not-for-profit, B-Peace.

 
 
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Clara Henning

Senior Director Strategy & Innovation


Clara got her start in branding during an internship in college and hasn’t left the industry yet!

More than 15 years later, she has done strategy and innovation work for a variety of start-ups and global companies.

Before joining Black Bamboo, she worked at a mix of boutique and big agencies including Dragon Rouge, Siegel + Gale, Vivaldi Partners and Interbrand Healthcare across consumer goods, technology, healthcare, finance and professional services.

Originally from Argentina, Clara grew up in Europe and moved to New York City 11 years ago.

She still loves to travel although as a proud mom to a baby girl and a mini-dachshund, she is more often roaming the streets of Brooklyn than Bangkok.

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Antonia Knobe

Senior Director Insights


Antonia has worked in the field of strategy and insights for 20+ years.

Prior to Black Bamboo, she was at JSC Consumer Insights, where she was moderating and leading insights work for brand strategy, innovation, and creative development initiatives domestically and internationally across health, food, beverage, beauty among many categories.

She began her career in advertising as a strategic planner at Wells Rich Greene BDDP, where she first ignited her passion for uncovering rich insights moderating groups and devising strategies for key clients.

A born and bred New Yorker, Antonia has a special interest in all subjects related to health and wellness, and loves exploring the nuances of (any) city (any city) or pushing her athletic limits in nature.

 
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Marcus Hewitt

Creative Director


Marcus is a design leader who has built award-winning teams for several of the world’s leading corporate and consumer branding.

Prior to working with Black Bamboo, he was Creative Director at Dragon Rouge and before that CCO and Founding Partner of Sterling Brands.

Marcus started his career with Pentagram in London and helped establish the Michael Peters Group in New York, Toronto and Los Angeles.

A hands-on designer, Marcus has created new identity and packaging programs for large companies (Givaudan Roare, Constellation Wines, Burger King, Diageo, The Getty Museum, Unilever, Colgate Palmolive) and smaller independent businesses, as well as non-profits.

When he's not designing you'll find him with one power tool or another, renovating houses!